Greg Lellouche of online retailer No Man Walk Alone
“Show restraint. Everything should be in good taste.”
Mainstream fashion media loves extremes. Photos stream from Pitti with in-your-face looks. Forums justify any sensation-seeking combination of patterns and colors as “Sprezz”. Brands with the mega ad budgets get space in menswear magazines and high-end retailers. But for those seeking an alternative, a unique mix of international tailored and casual fashion with restraint and style there is a new online retailer - No Man Walks Alone.
Meet Greg Lellouche it’s founder. Born and raised in France, Greg’s father, a banker, was instrumental in teaching him the basics of classic dress- how to tie a tie, shining shoes every Sunday afternoon, how to wear a pocket square and fitting into a conservative profession as a junior banker. Like all teenagers the times and his environment - music, urban culture, hip-hop and sportswear, influenced Lellouche. But it was a 60’s New Wave style movement in Paris (a result of the Jean-Luc Godard movie “Breathless”) that created a desire for Greg and his friends to wear fedoras, ties and tailored jackets. To them the look resonated with style. It was old-school “cool”.
“I began working in banking which is a conservative setting. Although a few senior level executives are able to push the boundaries of personal style, the underlying dress code in finance is “no dandies”. “My V.P.’s gave me jabs for wearing a pocket square or browns shoes, said Lellouche with a laugh. “You learn quickly not to be “that guy” who always stands out.
Greg’s philosophy is that you can elevate your personal style even if you dress conservatively. It is about exceptional fit and quality materials and not the numerous embellishments so often seen online. “You show elegance when you exercise restraint”.
He suggests beginning with a “concentric approach of 3-season suits in navy and grey”. Rather than a solid suit, consider a birds eye navy or grey sharkskin cloth that offer an interesting, subtle, textured look. “And, when everyone else is wearing black and charcoal coats in winter you can stand out yet be elegantly dressed with a warm brown. Scarves add color and pattern.”
“There is no reason for weekend and casual dress to be a direct extension of your work wardrobe”, says Lellouche. “There is room for fashion elements in casual wear including leather sneakers, Japanese denim, fashion shirts and other contemporary designer elements. People should feel free to explore. I get very interested in what designers are doing in casual wear, especially the Japanese brands selecting just the right material for the right garment. For the weekend I like to venture outside the tailored world.”
Greg successfully launched his new online menswear store No Man Walks Alone last month. When asked what makes his store unique he said, “I have selected brands that are well made by true craftsmen. I sought out clothing and accessories that have an authentic story behind them. I offer a mix of fine tailored clothing and casual wear because I believe you can wear two completely different styles, one for work and one for casual and weekend wear. And, of course, I want everything to be in good taste.”
For more information on No Man Walks Alone visit their website here. Sign up for the informative series NEWSROOM DISPATCH that shares interesting profiles on their various makers from around the world.